Objective

The business plan for AIGT included service offerings across vertical industries to meet revenue goals. To successfully achieve this vertical push, its brand values and message needed to be established and communicated to a new audience.

Results

Our process began with intensive interviews of senior executives to insure that department and corporate goals were incorporated into our communications plan. We then designed the company web site to showcase AIGT’s capabilities and distinct expertise in an interactive medium. As the final step in the launch campaign, we created a design system for its marketing literature to enforce a more consistent brand image.