- Featured Project:
- Johnson & Johnson Interactive Campaign
- MasterCard Dynamic Publishing System
- Johnson & Johnson Interactive Campaign
Design & Communication Philosophy
Create, plan, effect, goal, purpose, execute, function, control, deliberate, satisfy, target and intentional are all words found in various dictionaries under the entry for “design”. Every effective marketing effort must communicate an intentional message. With strategy at the core, I specialize in best-practice graphic design and development and focus on building content-based, user-centric communications.
- Website Strategy, Planning & Execution
- Visual Design is just one skill that I contribute to add value to a website project. My experience also includes architecting content, authoring semantic, structural, standards compliant XHTML/CSS, and executing a SEM Strategy. See MasterCard ABS and Trinity Restaurant
- Graphic Design
- For clients small and large my projects range in scope and audience from branding to consumer marketing to interactive design to informative print collateral. See Johnson & Johnson Soothing Care and MasterCard GSTP
- Integrated Campaigns — CMS and XML
- I lead teams on integrated campaigns that execute a shared strategy and content across several mediums. These projects take advantage of various out-of-the-box or custom CMSs and I've authored XML to publish content to both websites and brochures (with Adobe InDesign's XML features). See MasterCard ABS and AT&T Brandcenter
Creative Capabilities
- Creative Direction
- Information Architecture
- Search Engine Marketing
- XHTML/CSS Website Production
- Production Management
- Graphic Design