Objective

Johnson & Johnson needed an interactive campaign to compliment their new product launch. Soothing Care™ is a new line of intimate care products targeted at women age 18-49.

Results

The focus of the campaign is an informative, elegant, and compelling web site. In order to drive traffic, our strategy also included banner advertising, a viral email campaign, and Search Engine Optimization. More than 20,000 product samples were requested at www.soothingcare.com in the first month of operation.

Visit Soothingcare’s website (open link in new window)