Objective

The AT&T Brand Center is a key tool that helps AT&T effectively manage its brand. The site provides valuable brand information to vendors, agencies, and partners anywhere in the world. It is imperative that the brand be communicated with the highest degree of accuracy and consistency.

Results

For over three years I have lead a team that oversees that the accuracy and currency of information on the Brand Center website. Recently, using AT&T’s new Content Management System, we helped rebuild the Brand Center with AT&Ts new Web Standard specifications.