Objective

As part of its MLB sponsorship activities, MasterCard offers the Grand Slam Ticket Pack to cardholders in 15 markets around the country. The main objectives of the program are to build brand recognition, increase ticket sales, and to offer families an affordable opportunity to enjoy America’s greatest pastime.

Results

I was a key part of the team that kicked off this program establishing a logo and brand look that has remained consistent through all five seasons since. We execute an annual integrated online and offline marketing strategy through a wide range of communications including a web site, merchandise and concession vouchers, banner ads, advertising, kiosk animations, stadium signage, and bank statement inserts.

Visit the GSTP website (open link in new window)