Objective

MasterCard Advisors Global Sales team needed the ability to create consistent collateral to communicate their complex, frequently changing credit card programs to corporate sales leads.

Results

Through close collaboration with sales staff at MasterCard we constructed an interactive tool known as the Advisors Brochure System (ABS). Using salesElement’s (open link in new window) technology, the ABS is an online publishing tool that enables MasterCard to control centralized content for the marketplace and enables the sales team to deliver a customized message to prospective clients anywhere in the world, 24/7/365.